KFC presents Snax! A lifestyle oriented portal revolving around Malaysian youth culture. Snax is a collaborative effort by IF / and Carat Media that aims to boost KFC’s brand image among the youth in Malaysia.

Snax has a virtual credit system where users can gain Snax Points from interacting on the site, redeemable for cool stuff from KFC. Some interesting highlights on Snax include Fashion Street Shots, where unique fashion street styles are showcased regularly alongside a section dedicated to music from local and international scenes.

The response has been noteworthy; with over 2000 members within the first month and now over 15,000-about 7 months later. Another major element of Snax is Tucky², a Facebook-integrated adventure game with quirky level design and fun gameplay. Check out Tucky²!

We developed a brand website for Skinz with information on its products along with an interactive 30-second contest titled ‘Charmaine’s Greatest Fan’. Ten winners stand a chance to have an intimate dinner with Charmaine Sheh. An on-ground event will be accompanying the online contest, where Sheh is also making an appearance, along with other promotions.